About 23 million text messages are sent worldwide every day, according to experts. In a year, that is approximately 8.4 trillion messages that evoke all sorts of different emotions. Funny, romantic, angry, sad, dogmatic, encouraging, etc., and yes, including compelling you to buy or subscribe to something.

And what about emails? In 2021, about 320 billion emails were sent and received. This year, the number is expected to rise to 343.3 billion.

Digital economy

Without a doubt, SMS (short message service), which Nokia introduced on December 3, 1992, with a simple test message of “Merry Christmas,” has truly become a gift and a powerful tool in today’s digital economy.

Today, our digital reality makes it possible for individuals or companies of all sizes to create opportunities on a global scale via the cloud, which accesses all markets worldwide. It makes no difference if the business is big or small, whether it is a titan or a small startup; it’s now open to everybody. That’s the beauty of the digital economy.

Combining your physical store with an online presence to do e-commerce sales makes it easier for your business to grow. Add another level of marketing strategy through the use of smart messaging tools, and you’re in for a pleasant surprise.

Smart messaging

So, what exactly is smart messaging? Smart messaging is a method of sending and receiving messages that are more than just text. It can include images, videos, audio, and even interactive elements. Smart messaging platforms allow businesses to send personalised and engaging messages to their customers, regardless of their device or location.

In today’s digital world, brands and businesses can no longer rely on a single channel to reach customers. A multi-channel approach is the most effective.

There are numerous advantages to using smart messaging. Primarily, it increases your engagement with your customers. You actively engage customers with your products, brands, or services by providing them with more engaging and interactive information. For instance, you could offer them a link to a survey to evaluate their opinion of your products or services.

Smart messaging also helps improve customer service by making it easier for employees to communicate with customers. Sending them updates on their orders, answering questions, and providing locations are just a few examples.

Smart messaging is the right tool for you if you want to increase your sales. This approach allows you to simply reach your target customers. Businesses use this to send personalised offers, upcoming sales, reward points, and so on to customers

Messaging platforms

APIs (Application Programme Interfaces) are used by smart messaging platforms to integrate with businesses’ existing systems. Businesses may now send and receive smart messages without having to build their own messaging infrastructure.

Smart messaging platforms typically offer a variety of features such as personalised and targeted messages, as well as analytics data on messaging campaigns such as open rates, click-through rates, and conversion rates.

Here are a few tips on how to use smart messaging for your business: Start by creating a smart messaging strategy

What are your goals for smart messaging? What do you want to achieve? Once you know your goals, you can start to develop a strategy to achieve them.

Choose the right smart messaging platform

There are a number of different smart messaging platforms available. Choose a platform that offers the features you need and is easy to use.

• Personalise your messages

Smart messaging is all about personalisation. Make sure to personalise your messages based on the recipient's demographics, purchase history, and other factors.

• Target your messages

Smart messaging allows you to target specific groups of customers with your messages. Use this feature to ensure that your communications reach the intended recipients.

• Track your results

Analytics data on your messaging campaigns is provided by smart messaging platforms. Use this data to track the results of your campaigns and make required changes.

Streamline Communications

Smart messaging is mostly used to make it easier and faster for businesses and customers to talk to each other. They are able to share knowledge quickly and easily, which works well.

Various studies have shown that nearly 70 per cent of consumers prefer to get information about new offers and details about the products they buy through SMS.

But these studies also showed that it’s important to keep consumers happy and well-informed by using simple, smart texts.

How? Consider the 160-character rule. Personalise your promo codes, greetings, and reminders on special occasions, but you have to keep them under 160 characters. It works like magic.

If you’re a start-up or an SME, smart messaging is for you. It’s cheap and doesn’t need a lot of upkeep, but it’s strong enough to help your business grow. It could be time to send those smart messages.