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29 Nov 2021


In this age of connectivity and digitalisation, running a small or medium-size business (SMB) – or for that matter, corporations – entails an utmost measure of cyber security.
For this reason, Etisalat, one of the leading telecom groups in emerging markets, currently operating in 16 countries across Asia, the Middle East and Africa, has launched Business Edge, a comprehensive digital platform for all business needs, that highlights security among its many features.
Digital security covers anything from a customers’ assets, infrastructure and identity in a connected world.
With its SMB-focused digital security propositions, Etisalat helps customers secure their networks and connectivity, data and applications, as well as user devices and platforms with different solutions that suit their requirements.
Features

Business Edge internet bundles from Etisalat feature a security measure through a cloud firewall ensuring that your network is protected and that users can access only the sites approved by company management.

Cloud firewall, is a jargon of the digital age, which refers to a tool that manages the flow of information between outside domains and one’s internal system to address issues and concerns about advanced threats and protect your operation's data.
Another Business Edge feature is what is called “endpoint security,” where all broadband services have one or several Windows/Mac endpoint security antiviruses bundled without extra fees.
Cloud-based endpoint security protects computer networks remotely connected to laptops, tablets, mobile phones, internet-of-things devices, and other wireless devices by ensuring compliance with the standards of the Worldwide Web Consortium.
Endpoint security has, over the years, transformed into a more advanced, comprehensive defense system that includes next-generation antivirus systems, threat detection, investigation, and response; device management and data leak protection (DLP), among others.
Still another element of Business Edge by Etisalat is mobile security which allows subscribers to download the application on Android where Etisalat has embedded mobile antivirus by default or free of cost.
Etisalat included this feature for mobile phones because these gadgets store an increasing amount of sensitive information, have become a new source of risks and cyber threats. Ergo, access must be controlled to ensure cyber security.
Yet again another feature of Business Edge by Etisalat is email security. The telecom service provider has a stand-alone email security for mail server owners or Office 365 subscribers to ensure there is no malware and users have less spam.
This feature by Business Edge safeguards email content and protects against unauthorised access through air-tight login security, spam filtering, user security, employee education and email encryption.
This, noting reports that email attacks have become more widespread, pervasive and sophisticated this year as more people adapt to the new normal and work from home.
In the UAE, global cybersecurity company Kaspersky reported over 15.8 million “brute force attacks,” meaning trial-and-error was used to obtain login information on what is called Remote Desktop Protocols (RDP), where reported last year as people work remotely as a matter of health safety measure due to the pandemic, making their computer systems vulnerable to intruders and hackers.
Web security is another stand-alone cloud-based service provided by Etisalat’s Business Edge. This feature makes sure that users are safe and are following the company policies wherever they are.
This, noting that most web application attacks occur through “cross-site scripting” whereby hackers inject scripts into web pages viewed by users and bypass access controls; and the so-called “SQL injection” where hackers take advantage of a vulnerability in the software to make a fake identity and tamper with the data.
At its worst, SQL injections can allow hackers void transactions; disclose all data on the system and destroy them; and become administrators of the database server.
It’s a scary scenario and no one is immune. Consider these facts gathered by Palo Alto Networks:

Cybercriminals Are Making, and Demanding, More Money Than Ever - In 2020, the average ransom payment by organisations increased nearly three-fold ($115,123 in 2019 to $312,493 in 2020); the highest ransom payment doubled ($5 million in 2019 to $10 million in 2020); and the highest ransomware demand also doubled ($15 million in 2019 to $30 million in 2020).

Rise of Double Extortion-At least 16 different ransomware variants are now exploiting victims by encrypting and stealing/threatening to expose data. The NetWalker ransomware gang leveraged this tactic the most, having leaked data from 113 victim organizations globally.

Healthcare, Ransomware-as-a-Service (RaaS) and more - Healthcare was the most targeted sector in 2020 and expectations for further ransomware growth from RaaS models.

Let Etisalat Business Edge help secure your business so you can focus on other things.