CNAP is a caller identification feature, mandatory to commercial entities and in-line with the Telecommunication and Digital Government Regulatory Authority (TDRA) of the UAE. When a call is placed by a mobile or fixed-line belonging to the entity, the entity’s name will be displayed on the recipient’s mobile phone. An entity’s mobile or fixed line is considered a line that is registered by the company and under their ownership.
The name displayed on the recipient’s mobile home screen will match the entity’s name, as appears on their trade license or establishment card, up to 25 characters. CNAP was launched to combat spam and unwanted calls, including those intended for promotional or advertisement purposes. CNAP also aims to protect consumers from fraudulent callers who attempt to impersonate an entity representative in order to trick their victims for illegal purposes.